IDENTITY ( Tradename: JUSCO )

AEON Stores corporate identity has a high-quality look and feel, corresponding to the excellence we strive for in everything we do for our customers and community.

The intertwined "S" and "C" stand for the core ideals of our company.

• S represents - Store and Service
• C represents - Corporate, Community and Customer

At JUSCO we feel this identity symbolises our ideals, and is well suited to our rising profile as we fulfill our corporate mission.

PHILOSOPHY: "EVERYTHING WE DO, WE DO FOR OUR CUSTOMERS"

Our Mission :

• We also emphasize three key words, which make up the essence and character of the retail industry: "peace", "people" and "community". These precepts remain the same wherever we are doing business and we strive to act as a good corporate citizen of the local community.
• Our Strategy is to provide a wide-range of quality daily necessities at reasonable prices for our customers.

Whenever AEON open a new shopping centre in Japan or Southeast Asia, we make every effort to plant trees native to the locale as part of the facility. We conceived of this as a means of having the customers plant trees and raising their awareness of environmental problems.

AEON Stores CORPORATE PROFILE

AEON

• AEON, which consists of AEON Co., Ltd. and more than 154* group companies, is active in four main business sectors:
  • operation of General Merchandise Stores (GMS) and other retail stores, comprising GMS, supermarkets, discount stores, home centres, convenience stores and department stores;
  • operation of specialty stores;
  • shopping centre development operations; and
  • services and other operations including financial services, food service, store maintenance and wholesaling.

* As of February 2009

AEON Co., Ltd. (parent company of AEON Stores) AEON Co., Ltd., the parent company of AEON Stores (Hong Kong) Co., Limited, has more than 30 years of experience in retail business operations with GMS as its core business. Supports AEON Stores (Hong Kong) Co., Limited with its worldwide sourcing network and management knowhow.

AEON Stores (Hong Kong) Co., Limited Established in Hong Kong in November 1987 and listed on the Hong Kong Stock Exchange in February 1994. Engaged in the operation of GMS. To provide a wide range of daily necessity merchandise at reasonable prices to customers. The merchandise is broadly categorised into food, fashion, household items and electrical appliances. Currently operates six JUSCO, seventeen independent JUSCO $10 Plaza, three JUSCO Living Plaza, five independent Supermarket and three Bento Express (Japanese take-away restaurant) in densely populated districts in Hong Kong, as well as thirteen GMS and two Shopping Centres in the People's Republic of China. AEON Stores aims to develop a chain operation in Hong Kong. We strive to offer value-for-money merchandise to local customers.