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(Hong Kong, 24 January 2005) - General Merchandise Stores ("GMS") operator AEON Stores (Hong Kong) Co., Limited ("AEON Stores" or the "Group") (Stock code: 984) today announced in "Leading Brands Arrival @ apm" with Sun Hung Kai Properties Ltd. that it will open a Super Supermarket ("SSM") at apm, the retail flagship mall of Sun Hung Kai Properties, in Kwun Tong.

As a brand new concept store, the JUSCO Supermarket will carry cutting-edge products. Adopting the operative model used in Japan, our new store will be the first supermarket detached from GMS of AEON Stores in Hong Kong. The tentative schedule of opening the SSM is May 2005, and the amount of investment in the store is approximately HK$20 million, financed by internal resources.

Mr. Kazumasa Ishii, Managing Director of AEON Stores, said, "I am very delighted to announce our plan to open our first SSM in Hong Kong. Located in the heart of East Kowloon, the apm in Millennium City 5 promises great business potential, serving over 300,000 executives. With strong customer networks and market recognition of our GMS, we have a solid foundation to venture into supermarkets tailored for customers looking for modern life style. JUSCO Supermarket will be run with a unique approach entailing the offering of a diverse mix of merchandise, especially focus on imported Japanese food. We target to serve our customers with a supermarket which can always exceeds their expectation."

With total floor area of about 33,000 sq. ft. on the LG level of apm, JUSCO Supermarket is the largest supermarket in Kwun Tong District. Determined to serve high quality food products and services, the new store will carry a wide range of products imported from Japan. Highlight products tailored for office workers include specialties, such as superior fresh seafood directly imported from Japan, premium cuts of quality meat, a handful of fresh dairy products and enriched assortment of JUSCO private brand -- TOPVALU. There will also be specialty counters showcasing Japanese snacks, bakery goods and desserts.

Mr. Ishii continued, "We believe the opening of SSM will become an important part of our diversified source of revenue. Our supermarkets in our GMS have always been the favourite section of our customers. Our expertise in operating supermarket and in sourcing wide ranges of quality merchandise is what gives us the confidence to adopt this new business mode."

Catering to the needs of the health conscious customers, health and beauty products will also be introduced in the supermarket. Apart from grocery food, delicatessens have become very popular among the working executives for the convenience they promise. Hence, the new store will offer a vast collection of hot and cold delicatessens, including local cuisines from Japan and China. In addition, various services will be provided to create a truly convenient shopping experience.

"Kwun Tong is slowly emerging as an important commercial district in East Kowloon. We believe that our JUSCO Supermarket, with its high quality and tasteful products, will be the cup of tea for the customers in the district. We have confidence that our new mode of business shall bring positive return to the Group, benefiting our overall performance in the future." Mr. Ishii concluded.


About AEON Stores
AEON Stores was listed on the Stock Exchange of Hong Kong in 1994. The Group is engaged in the operation of GMS. Currently, it operates 7 GMS and 7 independent $10 Plaza in densely populated residential districts in Hong Kong and 8 GMS in South China.

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For more information:
AEON Stores (Hong Kong) Co., Limited
Ms Jenny Chan / Karen Chan
Tel : (852) 2165 0352 / 25653666
Fax: (852) 2104 0336
Strategic Financial Relations Limited
Heidi So / Carol Lau / Charmian Tsui
Tel: 2864 4826 / 4815 / 4857
Fax: 2804 2789

Super Supermarket Fact sheet

Location Level LG, apm, Kwun Tong
Store Concept Providing a unique shopping environment with trendy Japanese style products
Area About 33,000 sq. ft.
Catchment Area Kwun Tong District
Tentative Commence Date of Operation May 2005
  • The largest supermarket in Kwun Tong District
  • The first supermarket detached from GMS of AEON Stores in Hong Kong
  • Carry over 10,000 items
  • An arena is reserved for thematic food festivals
  • Superior seafood directly imported from Japan and premium meat produce to provide extraordinary choice for food-lovers
  • A wide assortment of JUSCO private brand items -- TOPVALU
  • European gourmet such as wine and cheese are also available
  • A great variety of hot and cold delicatessens including local cuisines from Japan and China
  • Specialty counters featuring Japanese snacks, bakery goods and desserts